1232 22nd St. NW Washington D.C 20037
ubalozi@tanzaniaembassy-us.org
202-939-6125 202-884-1080 202-884-1083 (Visa)
Embassy of Tanzania, DC

Tanzania Launches Major Tourism Promotion Campaign in Three US West Coast Cities

Tanzania has launched a massive tourism campaign through roadshows in the three cities of America’s West Coast. Permanent Secretary in the Ministry of Natural Resources and Tourism Dr. Adelhelm Meru said that the campaign will help in promoting country’s tourist attractions in the cities of Los Angeles; San Fransisco and Seattle.

Dr. Meru said “We are confident that 2015 will be a year of continued growth from the American Market especially since destination Tanzania is on so many ‘hot lists’ of places to go”.
On her part, the Acting Managing Director of Tanzania Tourist Board who organized the roadshows Ms. Devota Mdachi, said “The West Coast part of the United States of America is one of the largest tourism generating markets for Tanzania and we expect this to increase as Ethiopian Airlines opens its new gateway in Los Angeles and Turkish Airlines opens its new gateway in San Francisco.

Tanzania has become the top destination of 2015 for the American traveler. It was named one of the “Best Places to travel in 2015” by Travel + Leisure, featured in the“52 Places To Go In 2015” by The New York Times and Tanzania’s Ruaha National Park was featured on Afar Magazine’s “2015 Where to Go” list.

The success of Tanzania Tourist Board’s marketing efforts in the USA shows a 7% increase in American visitors in 2013 (up from 65,110 in 2012 to 69,671 in 2013), (any new stats?) making the USA Tanzania’s second largest tourism source market worldwide. This is also due to the fact that, Tanzania, in addition to having three of Africa’s natural wonders of the world, is viewed as a peaceful and stable destination, rich in history and cultural diversity.

The aim of this promotional campaign is also to show support for Tanzania’s American tourism partners, agents, tour operators, airlines, and media as well as to provide an update on the expanding tourism products, new infrastructures and air connections.

Dr. Meru is leading a high profile delegation from Tanzania comprising officials from both the government and private sector.

About Tanzania

Tanzania, the largest country in East Africa, is focused on wildlife conservation and sustainable tourism, with approximately 28% of the land protected by the Government, the largest percentage of any country in theworld. It boasts of 16 National Parks and 32 Game Reserves, 50 Game Controlled Areas, one special Conservation Area (the Ngorongoro) and three Marine Parks. It is home to the tallest mountain in Africa, the legendary MT. Kilimanjaro; The Serengeti, home to the “Great Animal Migration” that was named the New 7th Wonder of the World, by USA Today and ABC TV’s Good Morning America; the world acclaimed Ngorongoro Crater, often referred to as the “Eden of Africa” and the “8th Wonder of the World”; Olduvai Gorge, the cradle of mankind: the Selous, the world’s largest game reserve; Ruaha, now the second largest National Park in Africa; the spice islands of Zanzibar; and seven UNESCO World Heritage Sites. Most important for visitors, the Tanzanian people, with a rich history and diverse blend of cultures, are warm and friendly. Tanzania, an oasis of peace and stability with a democratically elected and stable government, will celebrate its 54rd anniversary of Independence on December 9th, 2015.

Permanent Secretary, Ministry of Natural Resources and Tourism Dr. Adelhelm Meru (right) presenting a Tanzanian wood carving to Vice Mayor of Beverly Hills Julian Gold of as an expression of appreciation on behalf of H.E. Jakaya Kikwete, President of the United Republic of Tanzania.

Permanent Secretary, Ministry of Natural Resources and Tourism Dr. Adelhelm Meru (right) presenting a Tanzanian wood carving to Vice Mayor of Beverly Hills Julian Gold of as an expression of appreciation on behalf of H.E. Jakaya Kikwete, President of the United Republic of Tanzania.

Acting Managing Director of Tanzania Tourist Board Ms. Devota Mdachi giving her remarks during the launching of the tourism promotion campaign in the US West Coast at the Peninsula Hotel in Beverly Hills, California.

Acting Managing Director of Tanzania Tourist Board Ms. Devota Mdachi giving her remarks during the launching of the tourism promotion campaign in the US West Coast at the Peninsula Hotel in Beverly Hills, California.

Permanent Secretary, Ministry of Natural Resources and Tourism Dr. Adelhelm Meru delivering his speech during the launching of the tourism promotion campaign in the US West Coast at the Peninsula Hotel in Beverly Hills, California.

Permanent Secretary, Ministry of Natural Resources and Tourism Dr. Adelhelm Meru delivering his speech during the launching of the tourism promotion campaign in the US West Coast at the Peninsula Hotel in Beverly Hills, California.

Team Tanzania led by Permanent Secretary, Ministry of Natural Resources and Tourism Dr. Adelhelm Meru posed in a group picture during the launching of the tourism promotion campaign in the US West Coast at the Peninsula Hotel in Beverly Hills, California.

Team Tanzania led by Permanent Secretary, Ministry of Natural Resources and Tourism Dr. Adelhelm Meru posed in a group picture during the launching of the tourism promotion campaign in the US West Coast at the Peninsula Hotel in Beverly Hills, California.

Permanent Secretary, Ministry of Natural Resources and Tourism Dr. Adelhelm Meru (second left) and TANAPA’s Director of Tourism and Marketing Ibrahim Mussa (left) in a picture with some of the invitees who attended the launching of the tourism promotion campaign in the US West Coast at the Peninsula Hotel in Beverly Hills, California.

Permanent Secretary, Ministry of Natural Resources and Tourism Dr. Adelhelm Meru (second left) and TANAPA’s Director of Tourism and Marketing Ibrahim Mussa (left) in a picture with some of the invitees who attended the launching of the tourism promotion campaign in the US West Coast at the Peninsula Hotel in Beverly Hills, California.